This project was seen to be more than just a new web design, but also a huge step forward for Argo Translation. Taking translation, a task sometimes seen as mundane, and transforming it into something more rewarding and more memorable. Showcasing their services in a thought through, more simplified, intuitive approach that resulted in a more enjoyable experience.
For Argo to be considered a valuable tool in their clients’ tool box they needed to transform their colorless business model into something more inspiring and memorable. To design a marketing strategy that is a genuine source of competitive advantage, that considers the customer’s need most important and showcases all the tools available.