There are many archery targets on the market and just as many ways to market them. The challenge of this project was to create a piece without actual product; to aid the consumer in understanding the Hips Archery Targets system and manufacturing processes as the actual target manufacturing was underway. A 35-year history in archery target manufacturing has produced a state-of-the-art process that is extraordinarily uncomplicated. Hips Archery Targets needed a marketing piece that was comparable in this uncomplicated approach. Simply portray the product line in a clear, concise approach, in a manner unlike the competition, yet true to the product itself. That the Hips Archery Target design doesn’t just standing out, but stands alone.